"Interdependent wealth is the dream of a sustainable world"


BUILD COMMUNITY STRENGTH AT EVERYDAY LOW PRICES END HUNGER AT EVERYDAY LOW PRICES PROTECT RESOURCES AT EVERYDAY LOW PRICES ACHIEVE ENERGY AUTONOMY AT EVERYDAY LOW PRICES ADVANCE CULTURAL DEVELOPMENT AT EVERYDAY LOW PRICES PROVIDE CLEAN WATER AT EVERYDAY LOW PRICES CREATE GOOD JOBS AT EVERYDAY LOW PRICES LOWER TAXES AT EVERYDAY LOW PRICES REDUCE POVERTY AT EVERYDAY LOW PRICES CREATE SUSTAINABLE PROSPERITY AT EVERYDAY LOW PRICES!

SunMoney

A STRATEGY FOR SUSTAINABLE PROSPERITY



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Introducing Preferred Local Currency

The fundamental emergency facing us in the 21st Century is that our global economic system compels irresponsible development to compete successfully, resulting in hunger, environmental destruction, economic turmoil, poverty, and war. Just as our global marketplace has revealed itself as unsustainable for this reason, the intrinsic accountability of strong local marketplaces offers a vital solution. SunMoney, introduced here, empowers community currency systems to create such strong local marketplaces by giving local currency preference over global currency.






The Value of Local Currency

The value of money originates with its utility in facilitating barter, and has grown to include its convenience in conserving wealth. Guaranteeing the value of currency with valuable resources, such as silver or gold, may also seem fundamental to our idea of the value of money, but in fact precious metals were first employed as money because the value of the metal protected against counterfeiting. Advances in printing and minting techniques have since proven sufficient to deter forgery, and so most currency today has value simply by the tacit agreement of those using it. This "fiat" currency is far more practical than resource-backed currency because every marketplace can afford it - no stockpile of silver or gold is necessary.

Just as with global money today, community-based currencies can obtain value entirely from the willingness of people to trade with them. However, such new local currencies can seem risky, so it's important for individuals to understand some of the many advantages of community currencies.


Discounting electricity when purchased with local currency would compel development of local energy autonomy and create powerful local marketplaces.

Local currency, also known as scrip, is sometimes introduced in communities when global cash is scarce* because it can only circulate locally, and this delivers increased business to locally based enterprises and the myriad benefits that proceed from that. By the same measure, non-local merchants are limited in their ability to trade with scrip, and so local money systems begin to create locally controlled marketplaces. Here, partially insulated from global competition, new local enterprises have a chance for a foothold, and so these genuine local marketplaces can see continual growth, building resilient communities.

To compete in the global marketplace, global traders are generally compelled to exploit human and other natural resources, and to abandon communities when those resources are exhausted. However, prosperous communities have the power to protect their people and resources from irresponsible exploitation. Consequently, using local and global currency together allows local marketplaces to function complementarily with the global marketplace rather than serving as its prey, and so permits communities to achieve sustainable prosperity.

But perhaps most importantly, true local marketplaces tend to value the uniqueness of individuals over their worth as components in a global monoculture, building unique communities founded on the intrinsic worth of individuals.

Conferring some of the value of an essential commodity onto local money by discounting the commodity when purchased with local money gives scrip a limited but definite preference over global currency.


A Preferred Local Currency

In a general sense, the value of money proceeds from its scarcity: The less one has, the more valuable it is. Accordingly, when global currency is scarce, community currencies can sometimes appear to fill the gap, rapidly creating local marketplaces. However, global currency is generally preferred because it can be spent more easily on non-local goods and services, and so local-currency systems have always withered as global currency returned. For this reason, just keeping community currency systems alive where global currency is plentiful has required that the volume of scrip circulating be kept low to curtail the depreciation of its value. This has limited local-money systems in size and strength to second-class marketplaces that are unable to empower their communities to effectively resist the exploitation of the global marketplace.

In fact, because global currency is generally preferred to local money, most community-currency systems today labor under the misconception that local currency is a complex and enigmatic entity requiring sophisticated management techniques. But the reality is that prosperous marketplaces always rapidly emerge whenever money is plentiful - provided that people want the money!

One way to create such a demand for local currency is to establish a significant discount (for example 50%) for an essential commodity - such as water or electricity - when purchased with scrip either directly or through taxes. This discounting gives local currency greater value than global money to those who seek that commodity. This approach also keeps the added value stable regardless of fluctuations in the availability and price of the discounted commodity, and - unlike currencies backed by resources - it requires no reserves to guarantee that worth. Combining the value of an essential commodity with the natural advantages of local money in this manner gives scrip a limited but definite preference over global currency.

If the community does not already control the commodity being discounted, then this discount must be established by law so that suppliers must comply, and suppliers, in turn, must be permitted to both adjust their prices to compensate and to limit the percentage of scrip they accept on purchases, and so assure they have sufficient global currency to meet their non-local obligations. For example, if a provider had charged $1 per unit and now sells half its goods at a 50% discount, then raising the price to $1.33, discounted 50% to 67, recovers losses while still giving a 33% savings to local consumers. When all trade in the commodity is accomplished with scrip, then its local-money price returns to $1. However, the global-money price would then be $2, and so not only does the discount remain significant regardless of how much trade is accomplished using local money, but the advantage for local currency increases with its increased use, encouraging continual growth of the local-money system.

These focused discounts also give a substantial advantage to local suppliers of the chosen commodity because local suppliers have fewer limits on their ability to trade with scrip. In this way, this approach tends to favor community control of both essential resources and the local marketplace. The most essential commodity - and most threatened - is clean water, and so a WaterMoney system may be the best strategy where trade in water is a significant economic activity. But in some communities, water might be so abundant as to be free, or so scarce as to be entirely imported, and in these marketplaces FoodMoney might be the best choice.


In the poorest regions, water suppliers could pay their employees and finance agricultural micro-loans using money they print themselves. These WaterMoney companies could give a significant discount on their water when purchased with scrip, and so create a demand for the local currency that generates self-sustaining marketplaces that deliver food and water to those whom need them most.

Discounting taxes when paid with scrip - TaxMoney - can be a powerful approach. The tax discount might be largely recouped through the growth in the local tax base that results, with the remainder offset by a general tax-hike that then shifts more of the tax burden to non-local businesses (such as outside corporations) because they cannot easily use the scrip, further aiding the creation of local enterprises. And taxation is often the way communities take advantage of economy of scale to address essential needs, such as education, transportation, or safety services, so conferring some of the value of such services onto the community's currency necessitates their local control and the rapid creation of true local marketplaces as tax revenue is necessarily spent back into the community.

Perhaps the second-greatest obstacle to the development of local-currency systems, after the greater utility of global currency, is that in the most economically developed regions many people do not work near where they live and/or don't produce goods and services for local consumption. These people have no obvious way to fully participate in a local marketplace, and perhaps little motivation. As a consequence, devising means to put local currency in their hands is hampered by the need to avoid flooding the system with excess scrip, since if people can spend it more easily than they can earn it, the scrip then bottlenecks with those few who are truly active in the marketplace. SunMoney - based on locally produced energy - addresses this. With this approach, the region's electricity provider is required to accept scrip for a percentage of their product and at a discount. The provider must then use the scrip to purchase labor, energy, and other supplies locally, financing the development of local energy autonomy and producing active local marketplaces in which everyone has the opportunity to participate.

The Bottom Line

Although the key to protecting local resources from irresponsible exploitation is community prosperity, the challenge before us is not merely to enrich local merchants, but to understand that poverty is an inevitable result of competition in our global marketplace, where enriching one community impoverishes another. Thus, the challenge of this new century is to change our global economic system, from one that rewards irresponsibility to one that protects against it, and so generate the sustainable prosperity necessary to feed all of our children.

Using scrip and global currency together promotes prosperity, diversity, and sustainability, but such use has been hampered by the greater utility of global currency. The SunMoney strategy can give community currencies the tangible advantage over global currency that's necessary to unleash the creative power of the free marketplace, building resilient communities founded on the intrinsic worth of individuals and rooted in local control of vital resources.


Support for SunMoney


"One of the most important sectoral currencies." People Money from Triarchy Press

"Fine initiative." Ross Jackson, founder/chairman of Gaia Trust

"I really like your concepts." Jose Luis Gutierrez, Global Currency Project

"Intriguing ideas." Noam Chomsky, libertarian socialist.

"I think SunMoney (and related monies) is a very thoughtful idea with many variations." Andrius Kulikauskas, Director of Minciu Sodas.

"You're right about local money." Hazel Henderson, recipient of the 1996 Global Citizen Award

"Great stuff." Joel Hodroff, Founder and CEO of DualCurrency Systems


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"Independent wealth is the dream of an unsustainable world"

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